Trademarks and Service Marks in Florida

Are you interested in taking your brand to the next level? Consider registering a trademark or service mark in Florida as an addition to your marketing campaign. Learn more about claiming your intellectual property below. 

1: Get Started with Online Application Services

Online application assistance can simplify and streamline the process for many Florida business-related services, including: forming a limited liability company or a limited partnership, starting an S-Corp or a C-Corp or registering intellectual property and nonprofit organizations. In addition to the free forms and general instructions available from different business organizations, you will receive a comprehensive License Checklist & Forms Packet specific to your needs, fast answers to tough questions and prompt service from a friendly staff.

2: Via your state department

If you prefer to access additional material on Florida business services, visit a state-specific online resource for extra support regarding future business ventures.

What Are Trademarks and Service Marks in Florida?

Trademarks ™ and Service Marks (SM) are phrases, words, designs or symbols that help identify your brand or service in Florida. While trademarks are used to identify brands of goods and are often known as "brand names" service marks refer to services. Both trademarks and service marks should be registered federally, though it is not a requirement. For information and in-depth videos about the process, visit the United States Patent and Trademark Office website here. Among the many benefits of establishing a trademark or service mark are building confidence in your brand, claiming ownership over your good or service and inspiring confidence in investors.

Federal Trademarks/Service Marks

Registering a federal trademark or service mark in Florida has several advantages, including a notice to the public of the registrant's claim of ownership of the mark. There are a few key steps to registering a federal trademark or service mark.

  • Determine if you meet the definition for a trademark by visiting the USPTO website.
  • Read more about trademark attorneys and their costs by clicking here.
  • Choose your trademark format. For information about the three types, click here.
  • Ensure that your trademark is available with this search tool.
  • Determine your basis for filing for your trademark or service mark.

After you've completed these steps, you can proceed with the federal application process. It can take a long time to hear whether your trademark or service mark has been accepted.

Registering a Trademark or Service Mark in Florida

If you want to register a trademark or service mark in the state of Florida, you must fill out the proper application. Download the form here and submit it, along with applicable fees, to the Florida Department of State.

Should your trademark be approved, you must still assign it to a particular company or individual. Download, complete and return the Assignment of Mark Registration form to the Florida Department of State.

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